Huge Sportmax Nutrition 5-Day Sale

Wednesday, January 11 - Sunday, January 15

Save up to 75% OFF

EVERYTHING IN THE STORE!*

That's right!  Others might have New Years sales, but no one does them like Sportmax Nutrition!  During those 5 days, everything in the store is guaranteed at least 10% off, with possible savings of 25%, 50%, or up to 75% off your entire purchase.*

Don't miss it!!!

Also, don't forget to 'like' our Facebook page for exclusive deals, updates and articles.

We're having a clearance sale!

We're having a clearance sale!!!

Many items priced between

25% - 75% off!*

Basically, we have a number of items that for one reason or another we want to clear out quickly to make room for new products in 2012, and we don't have room for all of it.  Don't take too long though because many of the items are already going fast as the sale's been going for a week now.

We have a few new things to tell you about.  First, Pharmafreak has introduced a pre-workout called Super Freak which has been getting great reviews so far.  We recently brought in Labrada's new HICA-Max.  Allmax has introduced Aminocore in tablets, as well as new flavours and sizes, and their updated fat burner Rapidcuts Shredded.  Plus just arrived is their new multi-vitamin for men called Vitaform.  Mutant has brought out Mutant Pump which is new for us.  We brought in North Coast Naturals Daily Cleanse, as well as PVL Essentials Power Up pre-workout, and Total Reload for during or post-workout.  New from Bio-X is their Power Whey Isolate, Protein Shot (an energy drink with 20g of whey isolate) and incredible-tasting Power Whey bar.  But probably the biggest thing is Perfect Nutrition's Diesel.  It's a 100% whey protein isolate that is naturally sweetened and thus far has been extremely popular.

If you're stuck for a last-minute gift for your fitness-minded friend (or perhaps for yourself from a special someone), Sportmax Nutrition has gift certificates available in any denomination.

Please 'like' our Facebook page for exclusive deals, updates and articles.

As for our Christmas and New Years holiday hours for 2011, they are as follows:

Saturday, December 24th - 10:00am - 2:00pm

Sunday, December 25th - Closed

Monday, December 26th - Closed

Tuesday, December 27th - December 30th (regular hours)

Saturday, December 31st - 10:00am - 2:00pm

Sunday, January 1st - Closed

Sunday, January 2nd - 12:00pm - 5:00pm (back to regular hours)

Hope to see you for the clearance sale, but if not...

Have a very safe and healthy Christmas!

* Can not be used in conjunction with other discounts, while supplies last.

December Sale!

We're having a month-long sale on EVERYTHING!!!

Buy any 1 item at regular price and take

25% off

of the rest of your purchase!!! *

That's right!!!  When you buy one item at regular price, you can take as many other items of equal or lesser value for 25% off of everything in the entire store!  It's the perfect opportunity to stock up, or even get a great discount on a Christmas present for a fitness-minded friend or family member.

BSN Endorush News

We've been trying to get the Fruit Punch flavour in for some time and it's constantly been back-ordered.  Today we found out the reason.  It turns out that BSN is revamping the product.  So while we have lots in stock at the moment and can currently still get the other 5 flavours, once they're revamped, for roughly the same price, they'll be going from 4 servings per container to only 2.

We'll do our best to keep stocked on the 4-serving version, but inevitably, they will be gone and replaced by a weaker version.

Hydroxycut Recall in Canada - Update

Hydroxycut has been voluntarily recalled in Canada as per Iovate Health Sciences, the manufacturer of Hydroxycut and other MuscleTech products, and not a mandatory recall from Health Canada.

Here is their statement regarding the recall:

As you know, Iovate is strongly committed to product safety. In keeping with that mission, Iovate welcomes balanced regulation for the dietary supplement industry, and we feel that these regulations are in the best interest of our customers and our industry.

Millions of consumers purchase Hydroxycut products each year. Iovate carefully considers the ingredients in each of its dietary supplement formulations to make sure that they are safe. Each ingredient in each formulation is investigated for safety by reviewing all of the available medical, scientific, and toxicological information that is publicly available. Iovate works closely with nutritional scientists and other scientists, both within and outside of the company, to develop its products. A world-renowned, independent third-party expert toxicological firm reviews all formulas Iovate launches for safety, before launch. Iovate does not release any product containing any ingredient that it has not evaluated for safety. In addition, once an Iovate product is made available to consumers, Iovate continues to monitor the safety of the product by collecting information on potential adverse experiences with the product.

Iovate initiated a voluntary recall when it became aware that the U.S. Food and Drug Administration's analysis of 23 reports over the last seven years about consumers having experienced liver-related problems was different than the analysis done by Iovate's independent, third-party toxicological experts and epidemiologists.

On May 1, 2009, the FDA issued an advisory which states that, "Although the liver damage appears to be relatively rare, FDA believes consumers should not be exposed to unnecessary risk." In 2008, for instance, more than 9 million units of Hydroxycut-branded products were sold, while the FDA only referred to three reports potentially associating the products with liver toxicity.

Iovate's own assessment of the potential risk associated with the use of these products differs from that expressed by the Agency. For instance, the number of adverse event reports described by the FDA is small relative to the many millions of people who have used Hydroxycut products over the seven years referenced by the FDA. These numbers must be contrasted with the background rate of 1 in 100,000 for hepatitis/liver injury in the general population. Kaplowitz N. 2005, Idiosyncratic Drug Hepatotoxicity, Nature Review Drug Discovery, June 4 (6); 489-99. Moreover, Dr. David Graham of the FDA reviewed data from four epidemiology studies and estimated that the rate of idiopathic (i.e., unexplained) acute liver failure is approximately one per million per year. Graham, D., American Journal of Gastroenterology 2003; 98: 175-179. However, out of an abundance of caution and because consumer safety is Iovate's top priority, Iovate is voluntarily recalling these Hydroxycut-branded products in the United States. Please note that Hydroxycut Hoodia and Cleanse products are not included in this recall; nor are any other Iovate products. We are working with the FDA in this recall process. We will be in contact with you very shortly to effectuate this recall.

This voluntary Class 2 recall applies to the following:
- Hydroxycut Regular Rapid Release Caplets
- Hydroxycut Caffeine-Free Rapid Release Caplets
- Hydroxycut Hardcore Liquid Caplets
- Hydroxycut Max Liquid Caplets
- Hydroxycut Regular Drink Packets
- Hydroxycut Caffeine-Free Drink Packets
- Hydroxycut Hardcore Drink Packets (Ignition Stix)
- Hydroxycut Max Drink Packets
- Hydroxycut Liquid Shots
- Hydroxycut Hardcore RTDs (Ready-to-Drink)
- Hydroxycut Max Aqua Shed
- Hydroxycut 24
- Hydroxycut Carb Control
- Hydroxycut Natural

As you have already heard, the new evolution in the Hydroxycut brand, Hydroxycut Advanced, will be shipping in the near future. You should have received a Hydroxycut Advanced information deck by now, but if you haven't, please contact your Iovate authorized broker or your Iovate Sales Team member as it is critical that your orders are in place soon. We expect initial demand might exceed our ability to supply the new formulations, at least in the beginning.

Over the last ten years, the Hydroxycut brand has been the top selling weight loss supplement brand in the U.S. During this time, we have continuously reformulated our product offerings. Our new formula, Hydroxycut Advanced, while also based on science, is a completely new and revolutionary formulation.

We thank you for your continued support and we look forward to working closely with you.

Sincerely,
Iovate Health Sciences