BSN Endorush News

We've been trying to get the Fruit Punch flavour in for some time and it's constantly been back-ordered.  Today we found out the reason.  It turns out that BSN is revamping the product.  So while we have lots in stock at the moment and can currently still get the other 5 flavours, once they're revamped, for roughly the same price, they'll be going from 4 servings per container to only 2.

We'll do our best to keep stocked on the 4-serving version, but inevitably, they will be gone and replaced by a weaker version.

SPORTMAX NUTRITION HUGE 5-DAY SALE

Whether you've made a New Years Resolution for 2010 or not, this is your perfect opportunity to make a healthy and fit start to the new year:

Wednesday, January 13 - Sunday, January 17th

Save up to 75% OFF

EVERYTHING IN THE STORE!*

That's right!  Others might have New Years sales, but no one does them like Sportmax Nutrition!  During those 5 days, everything in the store is guaranteed at least 10% off, with possible savings of 25%, 50%, or up to 75% off your entire purchase.*

Also, Joel from Fit Foods will be here on Saturday, January 16th doing a demo for Fit Foods products (PVL, Maxx Essentials, North Coast Naturals, etc.) with special offers for their products as well.

Don't miss it!!!

Hydroxycut Recall in Canada - Update

Hydroxycut has been voluntarily recalled in Canada as per Iovate Health Sciences, the manufacturer of Hydroxycut and other MuscleTech products, and not a mandatory recall from Health Canada.

Here is their statement regarding the recall:

As you know, Iovate is strongly committed to product safety. In keeping with that mission, Iovate welcomes balanced regulation for the dietary supplement industry, and we feel that these regulations are in the best interest of our customers and our industry.

Millions of consumers purchase Hydroxycut products each year. Iovate carefully considers the ingredients in each of its dietary supplement formulations to make sure that they are safe. Each ingredient in each formulation is investigated for safety by reviewing all of the available medical, scientific, and toxicological information that is publicly available. Iovate works closely with nutritional scientists and other scientists, both within and outside of the company, to develop its products. A world-renowned, independent third-party expert toxicological firm reviews all formulas Iovate launches for safety, before launch. Iovate does not release any product containing any ingredient that it has not evaluated for safety. In addition, once an Iovate product is made available to consumers, Iovate continues to monitor the safety of the product by collecting information on potential adverse experiences with the product.

Iovate initiated a voluntary recall when it became aware that the U.S. Food and Drug Administration's analysis of 23 reports over the last seven years about consumers having experienced liver-related problems was different than the analysis done by Iovate's independent, third-party toxicological experts and epidemiologists.

On May 1, 2009, the FDA issued an advisory which states that, "Although the liver damage appears to be relatively rare, FDA believes consumers should not be exposed to unnecessary risk." In 2008, for instance, more than 9 million units of Hydroxycut-branded products were sold, while the FDA only referred to three reports potentially associating the products with liver toxicity.

Iovate's own assessment of the potential risk associated with the use of these products differs from that expressed by the Agency. For instance, the number of adverse event reports described by the FDA is small relative to the many millions of people who have used Hydroxycut products over the seven years referenced by the FDA. These numbers must be contrasted with the background rate of 1 in 100,000 for hepatitis/liver injury in the general population. Kaplowitz N. 2005, Idiosyncratic Drug Hepatotoxicity, Nature Review Drug Discovery, June 4 (6); 489-99. Moreover, Dr. David Graham of the FDA reviewed data from four epidemiology studies and estimated that the rate of idiopathic (i.e., unexplained) acute liver failure is approximately one per million per year. Graham, D., American Journal of Gastroenterology 2003; 98: 175-179. However, out of an abundance of caution and because consumer safety is Iovate's top priority, Iovate is voluntarily recalling these Hydroxycut-branded products in the United States. Please note that Hydroxycut Hoodia and Cleanse products are not included in this recall; nor are any other Iovate products. We are working with the FDA in this recall process. We will be in contact with you very shortly to effectuate this recall.

This voluntary Class 2 recall applies to the following:
- Hydroxycut Regular Rapid Release Caplets
- Hydroxycut Caffeine-Free Rapid Release Caplets
- Hydroxycut Hardcore Liquid Caplets
- Hydroxycut Max Liquid Caplets
- Hydroxycut Regular Drink Packets
- Hydroxycut Caffeine-Free Drink Packets
- Hydroxycut Hardcore Drink Packets (Ignition Stix)
- Hydroxycut Max Drink Packets
- Hydroxycut Liquid Shots
- Hydroxycut Hardcore RTDs (Ready-to-Drink)
- Hydroxycut Max Aqua Shed
- Hydroxycut 24
- Hydroxycut Carb Control
- Hydroxycut Natural

As you have already heard, the new evolution in the Hydroxycut brand, Hydroxycut Advanced, will be shipping in the near future. You should have received a Hydroxycut Advanced information deck by now, but if you haven't, please contact your Iovate authorized broker or your Iovate Sales Team member as it is critical that your orders are in place soon. We expect initial demand might exceed our ability to supply the new formulations, at least in the beginning.

Over the last ten years, the Hydroxycut brand has been the top selling weight loss supplement brand in the U.S. During this time, we have continuously reformulated our product offerings. Our new formula, Hydroxycut Advanced, while also based on science, is a completely new and revolutionary formulation.

We thank you for your continued support and we look forward to working closely with you.

Sincerely,
Iovate Health Sciences

Hydroxycut Recall in U.S. Issued by FDA

We just got word that there has been a recall of Hydroxycut products in the U.S., issued by the FDA today (May 1st, 2009):

Hydroxycut Recall

As it stands right now, this recall is strictly limited to the U.S.  We wanted to inform you of this in case it influences your decision to purchase this product here (or elsewhere in Canada).  If there is a recall here in Canada, we will let you know as soon as we do.

Thanks.

Sale/Demo

Just a little reminder that we're having a sale/demo on Monday, April 13th. 

One of our sales reps will be here from approximately 10am-3pm giving out samples and giveaways and such, as well as 10% off all Cygen, Cellucor, and Scivation products.

We'll see you then.

Also, we wanted to wish everyone a Happy Easter, and hope that you're all enjoying this beautiful long weekend.